Shinsuke Matsubara, Representative Director, Arcus Japan Co., Ltd.

Arcus Japan Co., Ltd. is a company that supports companies in improving their customer touchpoints and sales activities based on its expertise in the CRM field. Representative Director Shinji Matsubara, drawing on his experience in domestic and international CRM at foreign companies, strongly felt the challenges of CRM utilization in Japanese companies and has developed his business to spread its essence from the ground up. In recent years, he has also been working on providing "EMOROCO CRM Lite," which embodies the know-how he has accumulated, and is pursuing a new approach to CRM that is adapted to the AI ​​era. In this article, we interviewed Mr. Matsubara in detail about his current business, management philosophy, and future prospects.