This time, Arcus Japan is proposing
"CRM 4.0 - Creative CRM" We have released a concept movie for this project.

CRM is no longer just an administrative tool.
From the era of viewing customers as "objects of analysis" to
We are entering an era where we can face each other as "co-creation partners" who create value together.

CRM 4.0 is
It is a philosophy that elevates customer relationships into a company's competitive advantage.

In this movie,
The future vision of CRM that we are aiming for,
The video expresses a new way of being that evolves from "management" to "resonance."

Please have a look.

▶ Concept movie here
https://youtu.be/Y4STYO08LAI?si=VextZLylmWD6B6oD

For more information on the CRM 4.0 initiative, please see
Please also see the notice below.

▼ "CRM is not management" Arcus Japan officially announces co-creation "CRM 4.0" concept
https://www.arcuss-japan.com/news/28901