Arcus Japan Co., Ltd. has been awarded the Global Growth Award.
This is a very meaningful award for our company, which has been promoting full-scale overseas expansion since this year. President Matsubara commented, "This award was received with the support of everyone, including our employees and their families, and my own family. I would like to express my sincere gratitude."

■About the SME Business & Innovation Awards 2025

This award is sponsored by Nippon Cultural Broadcasting and honors the innovative efforts of small and medium-sized enterprises.
The award recognizes companies and individuals who are active at the forefront of business and have contributed to pioneering initiatives and solving social issues. Applications are being accepted for examples of "innovation" achieved from multiple perspectives, such as sustainable growth, organizational change, and the creation of new ways of working.

The winners will be selected through a judging panel of experts, and the award ceremony is scheduled to be held in the fall of 2025. The winners will also be featured on Nippon Cultural Broadcasting's program and on the online media "Business & Innovation," providing an opportunity to increase their social recognition and influence.

Click here for the official website
➡https://businessinnovation.joqr.co.jp/award/

■Accelerating overseas expansion - From Dubai to the world

As a leading CRM company, we are actively promoting global expansion by establishing a Dubai subsidiary, "Arcus UAE," strengthening business with Europe, and starting operations in Laos. Furthermore, we are considering relocating our headquarters to Malaysia, with plans to expand into a more flexible and broader market.

Behind this lies our firm belief that "IT has no borders." Our products are available in over 40 languages, providing a foundation suitable for expansion into the global market.

Matsubara says, "From the Middle East to Southeast Asia and then to Africa. With the spirit of 'If you want to shoot the general, first shoot the horse,' we would like to strategically expand into each country."

■ A unique approach that emphasizes innovation and tradition

In addition to expanding overseas, we also place great importance on conducting business while understanding culture and language.
We believe that "local language and culture are the key to business," and place importance on feeling the local atmosphere.

We are also working to show respect for traditional culture, such as by producing Ainu language stamps and collaborating with Kyogen.

Even amidst the rapid changes in the IT industry, Matsubara's philosophy remains at the core of the company: "Tradition must not be abandoned for the sake of innovation."

■ Spreading the true value of CRM to the world – Strengthening Arcus Academy

Our most important philosophy is to "spread CRM throughout the world."
However, simply implementing a CRM is not enough. To maximize its effectiveness, you need to learn how to use it properly.

For this reason, we are strengthening our training service, Arcus Academy, and are also focusing on developing personnel who can make the most of CRM.

Matsubara explains:

"CRM is the brain of a company.
Email, chat, and management tools are essential components of a company, but there are still few people who can handle CRM, which is at the heart of these.
We want to create a future where companies all over the world can master CRM and grow."

■Representative profile

After working as an architect/consultant at Accenture, an evangelist (Microsoft MVP for CRM) at Infragistics, and a CRM product manager at Microsoft, he founded Arcus Japan, a company specializing in CRM.
He is working to spread true CRM by supporting companies in implementing CRM, and through interviews and article contributions.

▶ Read this article here

https://businessinnovation.joqr.co.jp/global/20251201-211/