Suddenly, I thought, "I'm a sneaky person!!"
... Sorry, I have no idea what you're talking about (laughs).

The [Potential of CRM] that I will explain this time is a way of thinking for constructing an unseen future, which is the most important aspect of utilizing CRM.

I would like to introduce it again, but it is also posted on the website [The Need for CRM】, we explained that platform-based CRM (CRM as a management method) corresponds to Mode 2 (realization of non-existent services) in "Bimodal IT."
Although,<Realizing a service that doesn't exist>This means that we need to anticipate future needs and create, but if it were that easy, no companies would go bankrupt now. So, does that mean that only a select few geniuses can do it? It's too early to lament!

Up until now, the IT industry has evolved primarily through rationalization, and therefore, a process for Mode 2 has not yet been established. However, in the consulting industry, which has its main field being the restructuring of intangible management and strategies, a well-established way of thinking exists. This is a way of thinking called "lateral thinking."

Generally, consultants are often only discussed in terms of "logical thinking" (vertical thinking) such as MECE, Fermi estimation, and issue trees. However, the thinking method for deriving the correct solution consists of a trinity (see diagram below) of "logical thinking (vertical thinking)," "lateral thinking (horizontal thinking)," and "critical thinking (critical thinking) . "

I won't go into detail about each of these ways of thinking, but to put it simply, they each have the following characteristics:

• Logical Thinking: Expanding thoughts based on a framework from the starting point of thought. Intelligent thinking.
• Lateral Thinking: Expanding your thinking from a completely different perspective. A way of thinking based on sensitivity.
• Critical Thinking: Attempts to ensure the "soundness of thought" through thorough doubt. A rational way of thinking.

These concepts work in opposition to or in harmony with each other to identify the essence of things and arrive at the optimal solution.

For example, in the case of ERP, the main focus is on rationalization and it deals with resources from the past to the present, so the starting point of thinking is fixed and a way of thinking that focuses on logical thinking is suitable.
So, what about CRM? Since it is necessary to derive a service that does not yet exist, the starting point for thinking is not fixed, so a way of thinking that mainly relies on lateral thinking is suitable.

Lateral thinking is also called creative thinking, but because it involves leaps of imagination and logical justifications are added laterally, it is easy to be judged as "cunning" in general, so care must be taken.People who have the logical and critical thinking necessary to communicate things to people through lateral communication are essential for the success of CRM. will be important.
The words I wrote at the beginning conveyed that I am a person who primarily uses lateral thinking, which is why I am good at CRM.

Some of you reading this may be considering implementing CRM, or may already be in the process, but please make sure that at least the members who will be leading the effort are capable of lateral thinking.

If you don't think there is anyone like that, please feel free to contact us ~~(*^▽^*)