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[2017 Japan IT Week Autumn] Realize "aggressive IT utilization"! What are the correct CRM methods and usage?

good evening everyone!

A typhoon is currently hitting Japan. Is everyone okay?
It looks like we'll need to be on guard until tomorrow morning, so if you're heading to work, please be careful of your footing and flying objects.

Now, getting back to my main topic, I have a number of speaking opportunities from the end of October through November, and this time I will be speaking in the CRM category at a specialized seminar by leading experts being held at the 10th Web & Digital Marketing EXPO, part of the 11 Japan IT Week Autumn, which will be held from Wednesday, November 11th to Friday, November 8th.

As the title has changed slightly this time, the content has also been slightly updated, so I think the content is suitable for a paid seminar.
(Although we cannot yet release the materials, we plan to talk about cutting-edge cases that can only be heard here.)

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2017 Japan IT Week Autumn - 7th Web & Digital Marketing EXPO Specialized Seminar

[WEB-2] Realize "aggressive IT utilization"! What are the correct CRM methods and usage?
https://www.web-mo.jp/Conference_Aki/

<Seminar Overview>
Date: Wednesday, November 2017, 11, 8:13 PM - 00:14 PM
Venue: Makuhari Messe International Conference Hall

<CRM category instructor>
Speaker: Artisan Co., Ltd. (currently Arcus Japan Co., Ltd.)
Executive Vice President and CRM Business Unit Manager (CRM Evangelist)
Shinsuke Matsubara

There is a widespread misconception that CRM (Customer Relationship Management) is something that accompanies sales support systems and MA, but the essence of CRM is that it is "the ability to manage all customer contact points and optimize the whole." While looking back at the challenges and past cases of Japanese companies that are prone to "defensive IT utilization," we will introduce CRM methods for realizing "offensive IT utilization."

Person who wrote this article
Shinsuke Matsubara

Arcus Japan Representative Director / CRM Consultant
Click here for detailed profile
He has worked as a system engineer, architect, and consultant at Accenture and other companies, an evangelist at Infragistics (Microsoft MVP for Dynamics CRM (now Microsoft MVP for Business Solutions)), and a solutions specialist at Microsoft (in charge of Dynamics CRM products).He currently leads a service team specializing in CRM, supporting CRM implementation and business launches for companies of all sizes.At the same time, he works as a CRM evangelist, spreading the idea of "true" CRM through events and article contributions.
Having learned CRM at Accenture, and having advocated and globally popularized CRM 2.0 (platform-based CRM) at Microsoft, he is a legitimate successor to CRM and the longest-serving active CRM expert (CRM consultant/CRM doctor), having received an award at Worldwide.
Since then, as a leading expert in CRM who advocates CRM 3.0 (Personalized CRM) and CRM 4.0 (Creative CRM), he has been interviewed and received numerous awards both domestically and internationally from publications such as The Wall Street Journal, Newsweek, TIME, WORLDCOM, Mainichi Shimbun (Weekly Economist), and Nippon Cultural Broadcasting. He has also been selected as a representative company of the Kansai business community by "Keizaikai" for four consecutive years.
book:Versatylist - How to become a "1 in 1" talent by age 35

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