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Explaining a model case of CRM utilization. What is true CRM, which optimizes the entire company with artificial intelligence and customer information? – Customer strategy in the CRM 3.0 era –

Hello, this is Matsubara.

Before we knew it, winter was over and it was getting warmer.
I haven't updated my blog for a long time, but in the meantime I've been writing a column on a site called EC no Mikata.

[Comprehensive explanation] The definition of CRM, which is often misunderstood. Is CRM really necessary?
https://ecnomikata.com/column/17506/

Personalization Strategy in the "Digital" Era - Realizing Personalized Services -
https://ecnomikata.com/column/17621/

The birth and development history of CRM - CRM 3.0 brings together host and guest in a unified hospitality experience
https://ecnomikata.com/column/17789/

We have previously been interviewed on this site about our CRM initiatives, but this time we have published an interview article about EMOROCO.
The title is also the title of the blog.

We explain model cases for CRM utilization. What is true CRM, which uses AI and customer information to optimize the entire company?
https://ecnomikata.com/original_news/18514/

Although he has explained this in previous lectures, he has written about things that he has not written much about in writing, so I think it is worth a look!
If you like, I hope you'll enjoy reading it.

The previous interview article is below.

"One day late is a lifetime late" - Speed is everything at the forefront of CRM? How to survive in the IT world of the AI era?
https://ecnomikata.com/original_news/16709/

Arcus Japan will continue to work on cutting-edge CRM, so we look forward to your continued support.

Person who wrote this article
Shinsuke Matsubara

Arcus Japan Representative Director / CRM Consultant
Click here for detailed profile
He has worked as a system engineer, architect, and consultant at Accenture and other companies, an evangelist at Infragistics (Microsoft MVP for Dynamics CRM (now Microsoft MVP for Business Solutions)), and a solutions specialist at Microsoft (in charge of Dynamics CRM products).He currently leads a service team specializing in CRM, supporting CRM implementation and business launches for companies of all sizes.At the same time, he works as a CRM evangelist, spreading the idea of "true" CRM through events and article contributions.
Having learned CRM at Accenture, and having advocated and globally popularized CRM 2.0 (platform-based CRM) at Microsoft, he is a legitimate successor to CRM and the longest-serving active CRM expert (CRM consultant/CRM doctor), having received an award at Worldwide.
Since then, as a leading expert in CRM who advocates CRM 3.0 (Personalized CRM) and CRM 4.0 (Creative CRM), he has been interviewed and received numerous awards both domestically and internationally from publications such as The Wall Street Journal, Newsweek, TIME, WORLDCOM, Mainichi Shimbun (Weekly Economist), and Nippon Cultural Broadcasting. He has also been selected as a representative company of the Kansai business community by "Keizaikai" for four consecutive years.
book:Versatylist - How to become a "1 in 1" talent by age 35

Interview article
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