Hello, this is Matsubara, CRM Evangelist.

Previously, we introduced an overview of our recruitment of sales agents and implementation support partners . This time, we have compiled a complete guide for those considering becoming a partner, including more detailed information on our revenue model and the type of business that would benefit from our services.

table of contents

1. Why is there an opportunity in the CRM Partner business now?
2.2. Two Partnership Models
3. Approach to Revenue Models
4. Developing your own brand using tenant branding.
5. Value we can offer as a partner
6. Characteristics of a partner who is likely to succeed
7. Flow from application to start
8. Frequently Asked Questions (FAQ)
9. Summary

1. Why is there an opportunity in the CRM Partner business now?

According to the Small and Medium Enterprise Agency's "2025 White Paper on Small and Medium Enterprises," the percentage of small and medium-sized enterprises that responded that their operations were "primarily conducted on paper or verbally" as of 2024 was 12.5%, a significant decrease from 30.8% the previous year.
While digitalization is steadily progressing among small and medium-sized enterprises, the white paper cites "high cost burden" and "shortage of DX personnel" as reasons why digitalization is not progressing.

In other words, there are many small and medium-sized enterprises (SMEs) with a latent need to digitize their businesses but are unable to take the plunge due to cost and the need for specialized knowledge.
EMOROCO CRM Lite, which removes this barrier with a monthly fee of 1,500 yen and a no-code design that requires no specialized knowledge, is an easy-to-use product for partner businesses to use as a starting point for proposing solutions to customers.

2. Two Partnership Models

There are two ways to get involved in the EMOROCO CRM Lite partner program.

Sales agent

Job description: Introducing and selling to potential customers
• Target: Corporations and sole proprietors
Revenue: Referral incentives and sales margins based on sales
• What will be provided: Sales materials, demo environment
Suitable businesses: IT trading companies, system integrators, consulting firms

Implementation support partner

• Job responsibilities: Business analysis, customization, and operational implementation support.
• Target: Corporations and sole proprietors
• Revenue: Implementation support fees can be freely set.
• Services provided: Technical training, support
Suitable businesses: Business consulting firms, SES (System Engineering Service) companies

There are no initial costs for any of these options (additional fees may apply if product training is required).

3. The concept of the revenue model

Sales agents earn revenue in the form of referral incentives and sales margins based on sales.
Since EMOROCO CRM Lite itself is priced at a low 1,500 yen per month, the margin per transaction may not seem very large.
However, considering the following points, it is a very attractive business opportunity.

- Because the barrier to entry is low, the conversion rate of business deals tends to be high.
Once a customer adopts the system, they continue to use it, leading to ongoing revenue.
- By accumulating multiple customers, it becomes a substantial source of revenue.

As an implementation support partner, you can freely set your implementation support fees, allowing you to design revenue models that are in line with the actual costs involved in business analysis and customization support.
Businesses that already offer consulting services or SES (System Engineering Service) services can easily expand their offerings by adding a "CRM implementation support" item to their existing service menu.

4. Developing your own brand using tenant branding

When expanding as a sales agent,Tenant Branding SettingsBy utilizing this feature, you can change the logo and header color for each tenant, making it possible to present it as your own product on the screen.
This also accommodates situations where you want to present your product as "Our own CRM," rather than simply saying "We use EMOROCO CRM Lite."

From the customer's perspective, it feels like they are receiving a dedicated CRM system tailored to their company's brand, and from the partner's perspective, it's a mutually beneficial arrangement where they can expand their product lineup under their own brand without incurring development costs.

5. Value we can offer as a partner

When proposing to clients as a partner, you can offer not only an appeal like "It's an inexpensive CRM," but also a combination of added value such as the following:

Industry-specific know-how for utilizationWe publish numerous industry-specific implementation guides on our blog, covering fields such as dental clinics, construction, and recruitment agencies, allowing us to offer industry-specific proposals based on these resources.
・Flexible customization with no-codeWe can provide consulting value by conducting business interviews with clients and designing entity fields.
- Theoretical support for CRM 4.0: Instead of simply competing on price, we can offer a differentiated approach by focusing on "relational assetization."
- Responses to security and business continuitySelf-hosting support and data export functionality address customer security concerns.

6. Characteristics of a partner who is likely to succeed

Based on past trends, the following types of businesses are likely to be particularly successful as partners:

IT trading companies and system integrators with existing customer bases: You can add a new proposal option, CRM, to your existing customers.
Business consulting companyAs part of business improvement proposals, CRM implementation can be incorporated.
• SES (System Engineering Service) / System Development Company: Leveraging our technical expertise, we can provide advanced customization support that goes beyond the scope of no-code development.
Businesses with a network of professionals and local experts.: We can provide industry-specific proposals combined with deep industry knowledge.

Conversely, if you try to treat CRM as a mere resale without understanding the product itself or having a system in place for thorough customer interviews, you will lack sufficient support for customer retention after the deal is closed, making it difficult to achieve the desired results.

7. Flow from application to start

If you are considering joining us as a partner, the first step is to contact our CRM Business Division (crm_info@arcuss-japan.com).
Generally, the process proceeds as follows:

1. Inquiry and consultation (to determine which format is best suited to your company)
2. Product description and demo environment information
3. Negotiating contract terms
4. Product training as needed
5. Provision of sales materials and demo environment, commencement of activities.

The specific conditions and procedures will be determined on a case-by-case basis through consultation with each business operator, so please feel free to contact us first.

8. Frequently Asked Questions (FAQ)

Q. Is it possible to serve as both a sales agent and an implementation support partner?
Yes.
You can be involved in the entire process, from introducing potential customers to providing support for their adoption after implementation.

Q. Can I become a partner even if I'm a sole proprietor?
Yes.
We welcome participation from both corporations and sole proprietors in both our sales agency and implementation support partner programs.

Q. Can we develop this under our own brand?
Yes.
By utilizing tenant branding settings, we can provide you with a logo and colors tailored to your company's specifications.

Q. Is specialized knowledge required to provide technical customization support?
Basic entity and field design can be handled without coding, but knowledge of HTML, CSS, and JavaScript will allow for more flexible handling of advanced extensions using web resource functionality.

Q. What kind of support system is in place?
Technical training will be provided to implementation support partners, and a certified partner program is also in preparation.

9. Summary

The EMOROCO CRM Lite partner program offers two entry points: one where you become involved as a sales agent, introducing and selling to customers, and another where you become an implementation support partner, involved from business analysis and adoption support.
As the digitalization needs of small and medium-sized enterprises steadily increase, EMOROCO CRM Lite, with its low cost, no-code functionality, and CRM 4.0 architecture, is a partner product that offers strong potential for synergy with existing businesses.

EMOROCO CRM Lite costs ¥1,500 per user per month (minimum 3 users) and has no initial setup fee, with a 30-day free trial.https://www.emoroco.com/You can see the actual product from here.
IT implementation subsidy eligible tool number: DL07-0022934.

We also offer a monthly newsletter, "ARCUS NEWS," which provides updates on EMOROCO CRM Lite and other useful information for CRM operations.
If you likeCLICK HEREPlease register here.

Additionally, we publish useful articles about CRM 4.0 on note ( https://note.com/arcuss_crm ), so please check them out as well.

Related article

• Seeking Sales Agents and Implementation Support Partners
• Tenant Branding Setup Guide
• "Before and After" - Common Themes Across Industries