Hello, this is Matsubara, CRM Evangelist.

There are two questions that we frequently receive when considering EMOROCO CRM Lite.
The concerns are, "What will happen to our data if this company goes bankrupt?" and "Can this business really continue at a price of 1,500 yen per month?"

Both are perfectly reasonable questions, given that they involve investing valuable money and time.
This time, I will answer these two concerns as honestly as possible.

Fundamental concerns associated with SaaS services

First, let's clarify why these anxieties arise.

Typical SaaS (software delivered via the cloud) is often designed so that data only runs on the provider's servers. This inherently carries the risk that if the provider's business fails, the service will cease, and at the same time, access to your company's valuable customer data will be lost.

This is by no means an exaggeration; in fact, there are many cases both domestically and internationally where companies have struggled to migrate their data when SaaS providers discontinue their services.
This anxiety is particularly strong because CRM is a system that entrusts the company's relationships with its customers to.

Furthermore, this type of risk is not limited to cases where the providing company goes bankrupt.
In fact, more often than not, a company may still exist, but a management decision is made to "terminate the provision of this service or product."
Due to a review of the business portfolio or a determination of profitability, even services with a sufficient number of users may be suddenly shut down.
—This is by no means an uncommon occurrence in the IT industry.
In addition to the risk of company bankruptcy, the risk of such service termination decisions should also be considered.

The reason why EMOROCO CRM Lite is designed to be "not a problem even if it fails"

To address this concern, EMOROCO CRM Lite offers the following three solutions:

① Support for self-hosting
EMOROCO CRM Lite is available not only on the cloud, but also on self-hosted servers managed by your company or in the Azure environment.
In other words, even if Arcus Japan were to cease operations, customers could continue running the system in their own environment.

② All data can be exported.
Data stored in the CRM can be exported at any time.
The system is designed to avoid "lock-in," a situation where data becomes trapped in a specific vendor's system.

③ Comprehensive partnership with Liberdade LLC
Arcus Japan has developed a drone location system calledWhere Drop+This company is a specialist in the drone and IT fields, and is jointly developing products such as "[product name]".Liberdage LLCWe have a comprehensive partnership with them.
In the unlikely event of an emergency, we have a system in place to ensure that our partner can continue the service, and we believe the risk of the service being completely shut down is extremely low.

This means that they have prepared multiple escape routes to mitigate the structural risk common to SaaS, such as "it's all over if the provider company goes out of business."

Another concern: "Is it really okay to pay only 1,500 yen per month?"

Another common concern we hear is about pricing.
Concerns include: "Isn't 1,500 yen per month too cheap considering all these features?" and "Isn't it too cheap, which could lead to a price increase or a decline in service quality in the future?"

I will answer this frankly as well.

Why is a price of 1,500 yen possible?

EMOROCO CRM Lite requires a minimum contract of 3 users.
In other words, the minimum contract per tenant is 4,500 yen per month (1,500 yen x 3 users), and this amount is used as the break-even point for our business design.
The perception that "it's cheap because it's 1,500 yen per user" is based on this premise of a minimum number of contracted users.

Furthermore, it is said that a large portion of the cost structure in the IT industry is comprised of personnel expenses.
Recent advancements in AI have significantly reduced the human resource costs associated with development, operation, and maintenance.
By combining cost reduction through the use of AI with the development know-how cultivated through previous CRM construction projects, we have created a design that is fully viable as a business even at a price point of 1,500 yen per month.

In other words, if you were to implement an AI-powered development system in this day and age and then charge more than 2,000 yen per month, you could say that you were making an excessive profit.
We believe that the price of 1,500 yen is not an unreasonable price achieved through price reductions, but rather a fair price that is only possible because it is an AI-native CRM and is feasible in today's era.

We do not adopt the approach of "raising prices to reassure customers."

When we discuss these prices, we sometimes get asked, "So, are there any plans to raise prices in the future?"
However, we do not subscribe to the idea that "raising prices proves that the business is still viable."

We believe that building a development and operational system based on AI, while still maintaining a fair price, is the ideal approach to CRM in this era.
Rather than raising prices to reassure customers, we want to ensure their peace of mind by maintaining a system that allows our business to continue operating healthily even at this price.

Summary

To address concerns such as "What happens if the provider goes bankrupt?", we have implemented three measures: self-hosting support, full data export, and a comprehensive partnership with Liberdade LLC. To address concerns that "It's too cheap to be sustainable," we have provided support through a business design that sets the minimum number of contracted users as the profit line, and the optimization of the cost structure through the use of AI.

We believe that honestly communicating both affordability and functionality, while also ensuring the sustainability of our business, is the first step towards building long-term relationships with our customers.

EMOROCO CRM Lite costs ¥1,500 per user per month (minimum 3 users) and has no initial setup fee, with a 30-day free trial.https://www.emoroco.com/You can start from there.
IT implementation subsidy eligible tool number: DL07-0022934.

We also offer a monthly newsletter, "ARCUS NEWS," which provides updates on EMOROCO CRM Lite and other useful information for CRM operations.
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Additionally, we publish useful articles about CRM 4.0 on note ( https://note.com/arcuss_crm ), so please check them out as well.

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