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Tenant Branding Setup Guide — Transforming from a "Borrowed CRM" to a "Your Own CRM"

Hello, this is Matsubara, CRM Evangelist.

Just a different logo can change how we approach CRM.

Having a business system that you open every day display logos and color schemes unrelated to your own company—this may seem like a minor detail, but it actually has a significant impact on the psychology of employees on the ground.
The feeling of "being forced to use a borrowed tool" versus "using it as part of our own company's system" will significantly impact both the sense of responsibility for data entry and the speed at which it becomes ingrained.

EMOROCO CRM Lite's tenant branding settings feature encourages this "personalization" by allowing users to customize the appearance of the CRM to their own specifications.

What you can do on the style change screen

On the style change screen, you can configure the following items for each tenant:

  • Logo imagePNG/WebP format, landscape logo recommended (maximum 5MB)
  • Logo sizeAdjust the slider within the range of 20px to 120px.
  • Header background color: Specify a color code or select from preset colors.

Simply uploading your company logo and matching the header background color to your corporate colors can dramatically change the overall first impression of your CRM screen.
The ease of use of a no-code platform lies in the fact that everything can be completed with just a few clicks from the management screen, even without any programming knowledge.

Features that are particularly effective in agency and OEM deployments.

This branding strategy is particularly effective when you are providing CRM to multiple customers and multiple organizations.
EMOROCO CRM Lite features a multi-tenant design, allowing you to assign different logos and color schemes to each tenant on a single platform.

  • When implementing EMOROCO CRM Lite for multiple client companies as an agent, it can be provided with each client's logo and colors.
  • When developing under our own brand as an OEM, we can offer our products as our own without showing any of Arcus Japan's characteristics.

The ability to achieve a situation where "the same system looks different depending on the company" without individual custom development is a major advantage for businesses considering agency or OEM deployment.

On a centrally managed foundation, add visual individuality.

In addition to its functional flexibility, allowing you to freely assemble entities and fields without coding , EMOROCO CRM Lite also allows you to personalize the appearance to reflect your company's style, resulting in a system that "looks like it's tailored specifically for your company, even though you're using standard features."

The underlying mechanisms are standardized, but the on-screen experience can be customized for each tenant—this isSupports self-hosted and Azure environments.This system only works because of its multi-tenant design.
This is a good example of how operational efficiency and personalized user experience are not conflicting but can coexist.

EMOROCO CRM Lite costs ¥1,500 per user per month (minimum 3 users) and has no initial setup fee, with a 30-day free trial.https://www.emoroco.com/You can start from there.
IT implementation subsidy eligible tool number: DL07-0022934.

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Person who wrote this article
Shinsuke Matsubara

Arcus Japan Representative Director / CRM Consultant
Click here for detailed profile
He has worked as a system engineer, architect, and consultant at Accenture and other companies, an evangelist at Infragistics (Microsoft MVP for Dynamics CRM (now Microsoft MVP for Business Solutions)), and a solutions specialist at Microsoft (in charge of Dynamics CRM products).He currently leads a service team specializing in CRM, supporting CRM implementation and business launches for companies of all sizes.At the same time, he works as a CRM evangelist, spreading the idea of "true" CRM through events and article contributions.
Having learned CRM at Accenture, and having advocated and globally popularized CRM 2.0 (platform-based CRM) at Microsoft, he is a legitimate successor to CRM and the longest-serving active CRM expert (CRM consultant/CRM doctor), having received an award at Worldwide.
Since then, as a leading expert in CRM who advocates CRM 3.0 (Personalized CRM) and CRM 4.0 (Creative CRM), he has been interviewed and received numerous awards both domestically and internationally from publications such as The Wall Street Journal, Newsweek, TIME, WORLDCOM, Mainichi Shimbun (Weekly Economist), and Nippon Cultural Broadcasting. He has also been selected as a representative company of the Kansai business community by "Keizaikai" for four consecutive years.
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