Hello, this is Matsubara, CRM Evangelist.

In the previous installment (Part 1) , we outlined three structural reasons why CRM fails to take root in large and medium-sized companies (separation of designers and users, inconsistencies in uniform design, and the heavy cost of changes) and four additional challenges.

So, how does EMOROCO CRM Lite solve these problems?

The official concept of EMOROCO CRM Lite is "Simplifying the design philosophy of enterprise CRM." And its official definition is "A CRM for small and medium-sized businesses with enterprise functionality"—the functionality philosophy of enterprise is at its core.

This design, which aims to "simplify enterprise functionality," provides five solutions to the challenges faced by large and medium-sized enterprises.

Reason ①: "No-code optimization for each business unit is possible"—eliminating the contradictions of uniform design.

The most distinctive feature of EMOROCO CRM Lite is its no-code design, which allows you to configure entities, fields, views, and workflows entirely through a GUI.

For use in large and medium-sized companies, this means that "each business unit can develop its own CRM system optimized for its specific needs."

The key is to achieve both "using the same platform company-wide while optimizing it for each business unit."

The company-wide common elements (basic customer records, contact persons, sentiment level, and contact date) are standardized, while the business unit-specific elements (business-specific fields, workflows, and dashboards) are autonomously customized by each business unit—this "balance of standardization and decentralization" is a value that could not be achieved with large-scale CRMs.

Reason ② "No upper limit on the number of users, and costs scale linearly" — Predictable costs even with company-wide deployment.

EMOROCO CRM Lite has no limit on the number of users and a transparent cost structure of 1,500 yen per user per month.

Of course, large companies will incur additional costs for optional features, customization, implementation support, and maintenance. However, the fact that the basic license cost can be predicted by "number of users × simple unit price" is of significant value in budget management for large corporations.

Reason #3: "Self-hosting support—meets data governance requirements."

The biggest obstacle preventing large and medium-sized companies from adopting SaaS-based CRM is "data governance requirements."

EMOROCO CRM Lite supports both SaaS cloud operation using Azure Container Apps and self-hosting on your own servers .

For large and medium-sized enterprises that have abandoned the adoption of SaaS-based CRMs because they "cannot store data on external servers," this self-hosting capability is a decisive factor in adding EMOROCO CRM Lite to their list of "acceptable CRM" options.

Reason ④: "Connecting with existing systems through loosely coupled collaboration" — Avoiding the creation of new silos.

One of the biggest challenges in digital transformation for large corporations is "system silos." Adding a CRM system will only create "another silo" if it's not integrated with ERP or core systems.

EMOROCO CRM Lite is designed to support loosely coupled integration with workflow tools and EAI/ESB tools.

This loosely coupled design allows EMOROCO CRM Lite to act as a hub for the System of Insight (SoI), integrating data from Systems of Record (SoR) and Customer Engagement (SoE) to generate "customer insights."

Reason 5: "The CRM 4.0 philosophy is most necessary for transforming customer relationships in large corporations" - Inheritance of relationship assets

There's a paradox that the larger the company, the more customer relationships become personalized and superficial.

In large corporations where personnel changes occur every 3 to 5 years, customers repeatedly experience a "reset" in their relationship with the previous person in charge. Because each person in charge handles dozens or even hundreds of clients, it's impossible to manage each client's individual "story, emotions, and values" through memory alone.

The concepts advocated by CRM 4.0—"organizational accumulation of narratives, visualization of emotional temperature, and inheritance of relationship assets"—are precisely what large corporations need most.

This difference in "succession costs" has a business impact that is many times greater for large corporations than for small and medium-sized enterprises.

Summary — How EMOROCO CRM Lite addresses the challenges of large and medium-sized enterprises

In the next installment, Part 3, we will provide a detailed explanation of "optimized design for each business unit." We will show practical design guidelines for no-code design, demonstrating how to balance company-wide standardization with business unit customization.
EMOROCO CRM Lite Product Page

Previous article: [Series Part 1: Why CRM hasn't taken hold in large and medium-sized companies]

Next time: [Series Part 3: Optimized Design for Each Business Unit—Achieving a CRM that "Doesn't Impose a Uniform Approach Across the Entire Company" with No-Code]

Related article: [EMOROCO CRM Lite: A complete guide to what you can do, starting from just 1,500 yen per month]