Hello everyone.
Arcus Japan is now offering a new "CRM Introductory Course"!

What kind of course is it?

In a nutshell,

"A course for CRM beginners to understand the basics of CRM in half a day and be able to explain it in their own words."

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By combining input learning through lectures and output learning through exercises, students can gain a deeper understanding.
The course can be held either online or in person, and the total duration is approximately 3 hours.

The background behind the creation of the CRM introductory course

In recent years, as companies have promoted digital transformation, there has been a demand for management that focuses on customer understanding and customer experience. However, in the field, there is a common misconception that CRM simply means system implementation. For example, there are situations where data utilization is stagnant, divisions between departments occur, and utilization is not going well.
They are,The "essential value" of CRM is not fully understoodThis is the issue that is occurring because of this.

Arcus Japan has created an environment where everyone can understand the value of CRM and utilize it in their company, and has created a way to solve problems.
One of them is this "CRM Introduction Course."

Course Features

We will explain four features of the course!

①You can systematically understand the essence of CRM
"What is CRM?", "Why is it necessary for companies?", "How can it be used to achieve results?"
The book is structured to allow for a three-dimensional understanding through concepts, examples, and exercises.

② Grasp the "future image of CRM" with evolutionary models
We will provide an easy-to-understand explanation of the evolution of CRM from 1.0 to 4.0, using actual examples.

3) Case studies and story-based teaching materials that are easy for beginners to understand
CRM is explained using examples from familiar industries, so even those without specialized knowledge can easily understand it.

4) Providing practical exercises that can be used in the field
We will use our own experiences to help you feel closer to CRM and develop the basics of how to think about it.
It contains content that can be immediately applied to practice.

My Feelings, Then and Now

By taking this course, you will gain a correct understanding of the basics of CRM and be able to use this knowledge to sort out on-site issues and improve customer experience.
It can also be used to reduce the risk of failure when introducing and using CRM.

If you would like to know more, please contact us using the inquiry form below!
Contact Us - Arcuss Japan Inc. 

First, a CRM doctor diagnosis

You can easily find out the current status of your organization for free.CRM Doctor Diagnosis' is published.
This online assessment allows you to easily check which level your organization is at.