Hello everyone.
In this series, I would like to explain how CRM 4.0 will bring about change in various industries and sectors.
The fourth installment of this series will focus on the education industry.

The changing nature of education: from "management" to "co-creation"

The role of educational institutions is changing from that of a "provider of knowledge" to a "companion who helps individuals maximize their potential."

However, there are still gaps in the field, such as:

・Learning management is centered on quantitative data such as grades and attendance rates
・Student contact is dependent on the homeroom teacher or administrative office
・Relationships between parents and students are centered on "communication" and little "dialogue"

What is needed to overcome this situation is the concept of CRM 4.0 (Creative CRM).

The evolution of CRM and its application in education

CRM 4.0 not only records learning history and survey results,Students' thinking characteristics, values, and outlook on lifeWe go that extra mile and place importance on the relationship between educators and students that fosters learning through "resonance."

CRM 4.0 Use Cases in Education

Career and learning support tailored to students' personalities and aspirations

・Based on aptitude tests and conversation history,Individual suggestions for career paths and learning styles
・Optimizing support methods according to personality classification, such as "effort-oriented," "intuitive," and "theory-oriented"
・Not the score,Proposals based on "what kind of life do you want to live?"

Follow-up to ensure changes in emotions and motivation are not overlooked

・From post-class surveys, interview records, behavioral logs, etc.AI detects changes in emotions
- Early visualization of signs of declining motivation and an increase in the sense of accomplishment, and notifying faculty and staff
・Teachers and staff can provide encouragement and encouragement at the right time

Strengthening cooperation with education, administration, and parents

・All faculty and staff use CRM to share student information (courses, attendance, aspirations, assignments, emotional trends)
・Even in interviews with parents, we don't rely on "intuition"Data-driven, practical adviceRealize
・Also used to collaborate with external lecturers and career support staff

Strengthening digital contact points (apps, portals, LINE, etc.)

・Student app delivers information optimized for each student (campus events, job information, etc.)
- One-to-one delivery of class reminders, study pace advice, recommended books, etc.
・The parent portal provides clear notifications of changes in your child's learning and emotions

Towards "lifelong CRM" that continues even after graduation

・One-to-one guidance on courses and career support for working adults even after graduation
・A sustainable connection between the school and graduates as "life companions"
・We will also utilize data from alumni to support current students in their career paths and career plans.

Use of EMOROCO in Education CRM (ERM: Education Relationship Management)

CRM 4.0 and its impact on education

◆Quantitative effect (example)

・Improve career decision rate
・Improvement of learning continuation rate (reduction of dropouts)
・Improvement of satisfaction with career interviews
・Improved trust after parent-teacher conferences

Qualitative effects (example)

・Teachers and staff will be able to have conversations that are considerate of students' feelings
・Students will feel that "they are understood" and will continue to be motivated to learn.
・The entire school will change from "managed education" to "co-created education"

Summary: The future of education is moving from "measurement" to "nurturing"

Things that cannot be measured by grades or attendance
The essence of an educational institution is its ability to support and bring out the potential that each individual has.

CRM 4.0 isThe philosophy behind evolving educational CRM from a "tool for managing grades" to a "system for helping people grow".

Next notice

In the next issue, we will explain how CRM is used in the medical field, with the theme "Changing the medical industry with CRM 4.0 - What is medical treatment that deepens trust with patients through empathy?"