Hello everyone.

Arcus Japan is well known as a leading CRM company that advocates CRM3.0 (Personalized CRM) and holds the registered trademark for it. However, having witnessed further technological advancements, we have now proposed "CRM4.0 (Creative CRM)" and incorporated it into our product strategy.

Ten years after CRM 2006 (Platform CRM), which I proposed and promoted in 2.0 when I was at Microsoft, we announced CRM 10 (Personalized CRM) in 2016 in anticipation of the spread of AI and have incorporated it into CRM products and services, including EMOROCO products.
CRM 3.0 was based on the idea of approaching the deep psychology of customers, covering everything from managing explicit knowledge (customer experience: CX) to managing tacit knowledge (implicit customer experience: ICX), and incorporating customer insights, but the aspect of "customer management" remained unchanged.

However, the CRM of the future will move away from "management" and become"empathy"Then,"resonance"do it,"Co-creation"To do"Sustainable Relationships"It has become important to create this.
Therefore, newly"CRM 4.0 (Creative CRM)"This was proposed and incorporated into the basic design of Arcus Japan's products and services.

CRM4.0 (Creative CRM) is a new generation CRM that works on the "deep level" of customer awareness, emotions, and values (Implicit Customer Experience: ICX) formed in CRM3.0 (Personalized CRM), going beyond customer emotions, behavior, and predictions to build a foundation of purpose, empathy, and lasting relationships.

In order to promote this new CRM strategy, it is important to resonate with the deep psychology of customers, so a psychological approach is essential for companies as well.
At ARCUS Japan, we"Corporate Psychology (Corporate Psychology)"We define it as follows:

Furthermore, because CRM specialists who implement and promote this system must provide long-term support to customers and conduct "regular checkups" to maintain and update the CRM, Arcus Japan has prepared specialized technical training and established a new system of highly skilled specialists with special knowledge, known as "CRM Consultants (CRM Doctors)."

CRM is the only system that plays a central and essential role in the SoI (System of Insight) among the digital system classifications (SoR, SoR, SoE) in digital transformation (DX) based on corporate transformation (CX), and it is inevitable that its importance in enterprise architecture will increase in the future.

In order to become a company that customers choose and survive, it is inevitable that raising the CRM level to 4.0 will be a major advantage.

As a global leader in CRM, Arcus Japan can work with you to develop your business in every way.
If you have any problems with CRM, no matter how big or small, please feel free to contact Arcus Japan!