hello everyone.
This article summarizes reference information for understanding CRM and Dynamics 365. As a training instructor at Arcus Japan, I have written this blog post in response to questions I receive, such as "I want to understand the basic concept of CRM" and "I want to get a sense of how it can be used in business." Please feel free to check out at least the parts that interest you!

1. CRM (theory)

1-1.Web
Introduction - Arcuss Japan Inc.
This page explains what CRM is and why it's so important in today's world.
I recommend you read this first to understand the overall picture of CR!

1-2.Books
For those who would like to gain a deeper understanding of the contents of the introduction, we recommend the following books:

CRM - The customer is there (Best solution)

Although this book was published more than 20 years ago, it is a masterpiece that explains the basic concepts of CRM.

Kotler's Marketing 4.0
Kotler's Marketing 5.0
This book is about Kotler's marketing theory, which is important for understanding CRM.

2. About Dynamics 365 (Business)

2-1.Web
If you want to learn about Dynamics 365 operations (scenarios for using standard features), we recommend our Udemy courses. At the time of writing this blog, courses are available for Sales (for sales) and Customer Service (for support and contact centers).

Getting started with Dynamics 365 Sales

Get started with Dynamics 365 Customer Service

3. About Dynamics 365 (Technology)

3-1.Web

We also have Udemy courses on how to use Dynamics 365 and model-driven apps.
It is based on the textbook used in Arcus training and is very easy to understand.

Dynamics 365 Basic Functions: Basic Knowledge and Operations (Power Apps Model-Driven Apps Compatible)

3-2.Books

There are few technical books in Japanese, but this book explains model-driven apps.

Microsoft Power Apps Low-Code Development [Practical] Introduction

Other 4.

In addition, we would like to introduce our company's blog, which you are currently viewing.
There are various articles covering theory, business, technology, etc., so please take a look at our other articles.

Knowledge Creation Laboratory by CRM(xRM) - Arcuss Japan Inc.

Microsoft also has an online learning page called Microsoft Learn.
Microsoft Learn

By checking or unchecking the boxes on the left side of the screen, you can change the search conditions (product, level, etc.).
You can also keep a record of your learning history by logging in with your Microsoft account.

５.Show me

Thank you for reading to the end. If you would like to know more or would like to be taught by an instructor,
Please take advantage of the training support provided by Arcus Academy.

Training Support - Arcuss Japan Inc.

Currently, the course is aimed primarily at corporations, but we are working to make it available to individuals as well.
In addition, we will be releasing a variety of new content to support your learning.

See you again in another article.