Person who wrote this article

He began his career as a systems engineer/system architect at a major Japanese system integrator, focusing on Microsoft products. He has been involved in CRM since the days of Dynamics CRM 4.0, manually implementing, launching, and developing CRM products in a variety of business areas, including sales, support, and marketing. He is particularly skilled in business design and implementation support in the SFA and call center fields. He then moved to a system integrator with no CRM experience and was involved in launching a CRM business from scratch. He is responsible not only for engineering but also for pre-sales. He has extensive experience in performance tuning and revitalizing troubled CRM projects for multiple companies, and is well-versed in both implementation and operation. In recent years, he has worked on the overall design and construction of CRM-focused data utilization platforms, utilizing Dynamics 365 and Power Platform, including non-coding business requirements fulfillment and integration with other systems and BI integration using ASTERIA Warp and other tools. He supports clients in their digital transformation efforts by providing consistent support, from post-implementation BI support to operational establishment. Currently, he is promoting the stage model of corporate transformation through CRM 1.0 to 4.0 that our company advocates, and is leading the spread of CRM 4.0, which realizes "a co-creation relationship that goes beyond trust with customers." He comprehensively provides consulting, system implementation, operational support, and education, and helps companies improve their CRM maturity.