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COMPANY INFOCorporate Profile

Company Name	Arcuss Japan Inc. *The origin of the company name: It is an abbreviation of "ARtists for CUstomer Success" and is a multinational company that operates worldwide, so "Japan" was added.
Established	2012 (Heisei 24)/10
Establishment	July 2020 (Reiwa 2)
Capital	1980 million yen (including capital reserve)
Representative	Representative Director: Nobuaki Matsubara
Address	[Osaka Head Office] 532-0011-5 Nishinakajima, Yodogawa-ku, Osaka City, Osaka Prefecture, 9-6 Shin-Osaka Sun R Building Main Building 3F MAP [Tokyo Office] 100-0014-2 Nagatacho, Chiyoda-ku, Tokyo 4-11 Friend Building 3F MAP [Hiroshima Office] 732-0804-3 Nishikaniya, Minami-ku, Hiroshima City, Hiroshima Prefecture, 6-18 West Carnia Room 201 MAP
Business Overview	・Providing our own products (EMOROCO series, Arcury series) and services (planning, development, and operation). ・CRM consulting support ・CRM system requirements definition/design/construction/development support ・Various support related to Microsoft products for businesses (business consulting, SI proposal support, construction support, development consulting, development support, operation, manual creation, training, etc.) ・Industrial Drone School ・Development and sales of drones equipped with edge computing ・Festival planning and management (Kumabazu Festival）
Employees	30 people (including full-time partners)
Representative phone	TEL 06-6195-7501 / FAX 06-6195-7502 Reception hours: 9:00 - 18:00 (excluding Saturdays, Sundays, and holidays)
subsidiary	Arcus Wellform Co., Ltd. ・YMLiberty Co., Ltd. ( LIBERALE PASTA ) ・Noigear Co., Ltd. ONE LAMP Co. , Ltd.
Affiliated Groups	・Business Club ・National Small and Medium Enterprise Keiyukai Business Cooperative Association ・Management Practice Research Group ・Osaka Chamber of Commerce ・Kansai Electronics and Information Industry Cooperative Association (KEIS) ・MIJS (Made In Japan Software & Service) Consortium ・Unmanned Aircraft Pilot Training Association (DPTA) ・Drone Business Academy (UBA) ・Saga Prefecture Industrial Smart Center Supporting Company
Awards	・CHALLENGER / CHALLENGING INNOVATOR: Newsweek (October 2022) ・Next Era Leaders for IT: The Wall Street Journal (May 2023) ・REC AWARD 2024: Weekly Economist (Mainichi Shimbun) (April 2024) ・Economist Future Award 2024: Weekly Economist (Mainichi Shimbun) (June 2024) ・WORLDCOM AWARD 2024: As WorldCom Japan Co., Ltd. (Member of WorldCom Public Relations Group) (June 2024) ・TIME 100 – CEO HORIZON -: TIME (April 2025) ・Small and Medium-Sized Enterprise Business & Innovation Awards "Global Growth Award": Nippon Cultural Broadcasting (December 2025) ・FORTUNE 500 – APAN'S CHANGEMAKERS-: FORTUNE (August 2025)

THE EXECUTIVESIntroducing our management team

Shinsuke Matsubara
Nobuaki Matsubara

President and CEO (President Kuma) / CRM Consultant & CRM Evangelist

Technical History

Web technology (Java, .NET, etc.), general CRM (including customer strategy planning), presentation skills (many lectures), business development/growth hacking (numerous company and business start-up experiences), product marketing, knowledge of major industries (education, medicine, automobiles, heavy industry, etc.)

Acquisition qualification

XML Master, UML Master, Microsoft MVP for Dynamics CRM (2007) *The first Japanese Dynamics CRM MVP, he was involved in the first implementation case in Japan (Infragistics Japan).

Profile

After working as an open system engineer and system architect at a Japanese systems company, he joined Accenture Technology Solutions (now Accenture), the world's largest consulting group, as a founding member. As an IT consultant and project leader, he participated in several projects as a top engineer in the Java/.NET team, and later as an architect, he was a driving force behind the establishment of Avanade Japan, leading the team that strengthened the alliance between Accenture and Microsoft.

After leaving Accenture, he participated in the establishment of the Japanese subsidiary of US company Infragistics (Infragistics Japan), where he served as an executive officer, overseeing management, sales, marketing, and internal IT departments. In practice, he mainly worked in product marketing as a technical evangelist, writing for various magazines and giving lectures at events and seminars.

As the business entered a stable period, he moved to Microsoft Japan, the Japanese subsidiary of the world's largest software company, and worked as a pre-sales engineer (solution specialist) as a founding member of the Dynamics CRM team. He advocated platform-based CRM (xRM), created numerous solutions, and pioneered new markets, earning him the Circle of Excellence award, given to the most outstanding person at Microsoft Worldwide. He contributed to growing Dynamics CRM, which was a latecomer to the CRM market and Microsoft's first product in its field (business applications), into one of Microsoft's strategic products in just five years.

Concerned about the lack of Dynamics CRM partner companies in Japan, the company spun out as a partner and formed a CRM team of experienced personnel.
In order to train the talent of each CRM partner and revitalize the Dynamics CRM market, he worked as a growth hacker at EY Advisory, a consulting firm of the world's largest accounting firm group, the venture company FutureRays, and HCL Japan, one of India's Big 5 companies, and launched a CRM business, contributing to the expansion of CRM partner companies (Fujitsu, Hitachi Solutions, NEC, NTT Data, etc.).

As the last line of defense for Dynamics CRM, we will be the only team capable of providing assessment services.
He is currently serving as Vice President and Director of Artisan Co., Ltd., and also as General Manager of the CRM Division upon its launch. He also serves as a CRM evangelist, a leading advocate and promoter of platform-based CRM.

In March 2018, he founded Liberdage LLC and became its president and CEO. While leading the CRM business at Artisan, he also serves as a drone instructor at a drone school and as a drone evangelist, promoting drone business utilizing IT technology to ensure safe and secure operations and set the de facto standard for the drone business.
In December 2018, together with the Unmanned Aerial Vehicle Pilot Training Association (DPTA), a training management organization to which Liberdage LLC belongs, they established the Drone Business Academy (UxV Business Academy: UBA), the first drone training management organization in Japan for the industrial sector that uses drones for business purposes, and in March 12, it was certified by the Civil Aviation Bureau of the Ministry of Land, Infrastructure, Transport and Tourism.Arcus Japan Co., Ltd.Arcuss Japan.inc ) will also be one of the drone training organizations.

In July 2020, the business was split off from Artisan Co., Ltd.Arcus Japan Co., Ltd.Arcuss Japan.inc Founded and became Representative Director (as of April 2024)

A leading CRM expert with over a quarter-century of experience in the field, and a proponent of CRM 2.0/CRM 3.0/CRM 4.0 and One with One marketing. He has filed a patent application for the "CRM 4.0 Relationship Information Generation Engine."

In June 2024, Kodansha will publish his first book, "Versatile: How to Become a 'One in 6' Talented Professional by the Age of 35." Overcoming the adversity of being a high school graduate and homeless, and building on his experience gained through careers at global companies such as Accenture and Microsoft, as well as his knowledge as a CRM (Customer Relationship Management) expert, he has compiled a book with specific methods for becoming a 'One in 1' Talented Professional by the age of 1. He is currently actively giving lectures and writing to support the growth of business people.

▶ Purchase here

His motto is "Practice righteousness with benevolence and share the benefits with others (Hakukei)."

INTRODUCTION VIDEOMOVIE

RADIO BROADCASTFrom Shinnosuke Matsubara, President Bear, with BUZZ

*The above is the 200th broadcast.

KBS Kyoto Radio
"Shinsuke MatsubaraNobuaki Matsubara With BUZZ from President Kuma

This popular program consists of two luxurious segments: "Kuma Talk," which shares the background and useful know-how of a company president who rose from being homeless, and "Buzz Talk," which invites impressive guests such as comedians, artists, and up-and-coming business leaders to talk to him.

・Main personality
Shinsuke MatsubaraNobuaki Matsubara (Arcus Japan Co., Ltd.Arcuss Japan.inc Representative Director)
・assistant
Mari Taguchi (Shochiku Entertainment)
・Guest　
Depends on the episode <Guest list>

characterArcus Japan Official Character Introduction

・ DYNA CiRaMue

Nickname	Shiramu (He is called "Kumattsun" within the company because he resembles the president)
Position	Customer Success Promotion Department, Public Relations Manager
Characteristics	He usually has a laid-back and gentle personality. People change when they come into contact with electronic devices such as computers and tablets. He can generate his own electricity, but sometimes forgets and gets electrocuted. ■Official SNS 　X (old Twitter):https://twitter.com/dyna_ciramue 　Facebook:https://www.facebook.com/dyna.ciramue 　Instagram:https://www.instagram.com/dyna_ciramue/# 　eight:https://8card.net/c/7510925/account ■LINE stamps 　https://store.line.me/search/ja?q=アーカス・ジャパン

・ LaMie (xRaMie)

Position	Assistant Director of Advertising, Customer Success Promotion Department
Characteristics	The extremely talented younger sister of Shiramu. He always encourages his laid-back older brother to work hard.

・ RuriDro

Position	Customer Success Promotion Department Advertising Manager's Pet
Characteristics	The blue bird of happiness, with its trademark yellow hat, is said to bring good luck when it is around. If he takes off his hat, his horns will show, so he wears the hat over his horns. He respects Shiramu, and when he gets serious, their eyebrows match.